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Culture Isn’t a Slogan—It’s the Expedition You Train For

Culture Isn’t a Slogan—It’s the Expedition You Train For

by Erik Vermeulen | Feb 3, 2026 | Cultural Development, Uncategorized

Great cultures don’t happen in a boardroom; they’re built the way mountaineers build stamina—through deliberate training, smart checkpoints, and relentless small wins. We’ve all seen them: the glossy posters in the boardroom, proclaiming values like...

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