by Erik Vermeulen | Jun 25, 2026 | Behavioural Strategy, Leadership
The resignation of yet another British Prime Minister is not only a political story. It is also a behavioural one. Brexit has become one of the most powerful modern case studies in how people make high-stakes decisions under emotion, uncertainty and identity pressure....
by Erik Vermeulen | Feb 17, 2026 | Behavioural Strategy
High-performing sales cultures don’t push harder—they design smarter. In today’s dynamic marketplace, the traditional ‘hard sell’ is becoming increasingly obsolete. High-performing sales organisations are not simply pushing harder; they are designing...
by Erik Vermeulen | Jan 22, 2026 | Behavioural Strategy
Policies tell people what to do; environments determine what they actually do. This fundamental disconnect is the single greatest point of friction in organisational execution. Traditional business strategy often assumes a perfectly rational actor, but behavioural...
