by Erik Vermeulen | Feb 3, 2026 | Cultural Development, Uncategorized
Great cultures don’t happen in a boardroom; they’re built the way mountaineers build stamina—through deliberate training, smart checkpoints, and relentless small wins. We’ve all seen them: the glossy posters in the boardroom, proclaiming values like...
by Erik Vermeulen | Jan 22, 2026 | Behavioural Strategy
Policies tell people what to do; environments determine what they actually do. This fundamental disconnect is the single greatest point of friction in organisational execution. Traditional business strategy often assumes a perfectly rational actor, but behavioural...
